22 May 2013
THE Federal Opposition’s tourism spokesman has urged operators to "hunt as a pack" to secure maximum return for the local tourism industry.
Bob Baldwin was invited by the LNP candidate for Fisher Mal Brough, to take a helicopter flight to get a clear impression of what the region has to offer.
"You have an amazing vista. I mean travelling through the hinterland, over the dam, down over the coast, on the sand, the top end of Bribie Island, I’ve got to tell you it’s very very picturesque," Mr Baldwin said after touching down at Australia Zoo.
"You just need to sell it a little bit better. You need to work together as a team or, as I term it, hunt as a pack, and make sure that you people know, beyond your own community, what you actually have here as tourism assets.
"Your competition is not the beaches as against the hinterland, one enterprise against the other; your competition is other areas, other regions, and other international destinations like Fiji and Bali."
Mr Baldwin said the region provided a wide range of experiences, from the beach through to natural attractions and adventure tourism, as well as staples like shopping.
"There needs to be a symbiotic relationship with all operators that people might come here as a day destination from the Brisbane accommodation market and what we need to do is up-sell them from one experience to come back and try another experience, so you get people coming back."
Terri Irwin, of Australia Zoo, said tourism was an ideal industry for generating income without destroying anything.
"It’s a great way to show what you’ve got and still keep things intact," Ms Irwin said.